Wednesday, February 12, 2014

Leadership & Comm Skills for Project Managers



Introduction:
America is in a state of denial that the middle class income and way of life is in jeopardy. We have such an allowed so much corruption and unethical decisions and our government to bring our nation on the brink of chaos and disaster. Our failure at global project management of our world resources has come to a head. We need to take corporate project management philosophy and implement it at a national governmental level. Then the distribution of project objectives will be delegated to the appropriate companies. Just as a large corporation chooses vendors to manufacture and create parts and services for a corporation, delegation of the following Infrastructure projects will be delegated to states for state/national project management. There shall be national project managers who overseas state project leaders with the progress and problems encountered with these projects.
National Rebuilding America Infrastructure Project:
A.    Power Generation Job Generation
1.      Energy production and management within its impact on the Infrastructure
a.       Solar Panels production and deployment on all new homes and businesses, Arizona, and New Mexico to be designated solar states. The immediate hiring of thousands of people in different disciplines of engineering, manufacturing, and installation of thousands of solar panels to the Silicon Solar panel project. There will be the need to hire concrete workers, electricians, electric company sub-contractors to integrate the solar panels into the national grid. There also needs to be built a maintenance building to monitor the input of solar panels from the array of 100 mile by 100 miles of solar panels in Arizona, New Mexico, and Death Valley California. Areas of high heat and sunlight are ideal for the production of electricity.
b.      An array of solar thermal collectors would be constructed in all area of Arizona, New Mexico, Texas, and deserts of California that have the most days of sunlight a year and the highest temperature averages. These would also be deployed for mass production and sale for home use in all cities that have at least 100 day plus of sunshine to provide heated water for all new homes and any home would have to have solar panels and solar thermal heating before they are sold. The land used would be the most uninhabitable land in the United States, ideal for use for power generation. This project would involve the team diversity of people from all different disciplines. Immediate interviewing and hiring of people would be necessary with a one year deployment date. Aggressive scheduling is essential to insure these are actually built with no cost overruns.
c.       Geothermal generation, magma heat extraction from volcanos for energy are vast resources for energy generation for the United States. Technologies include dry steam power plants, flash steam power plants and binary power plants. Geothermal heating is use in over 70 countries. (Fridleifsson, Bertani, Huenges, Lund, Ragnarsson, & Rybach) (Alison Holm, 2010 May) This would supply unlimited geothermal power all year around. By tapping into the volcanic and geothermal power which provides 55,709 GWh per year in 24 countries.
We currently have 77 power plants and first will pick the top ten sites that currently don’t have geothermal generators built then allocate 20% of the Infrastructure funds to hire personnel to work on these projects. The CO2 produced by the geothermal power plants would be injected back into the earth in the form of carbon capture and storage. (Bertani & Thain, retrieved 2009-05-13) (US Department of Energy Geothermal Technologies Program. May 2010. () These are long term energy solutions that have no nuclear fallout, infinite earth resource, and good for millions of years. Project managers would utilize the resources form the Geothermal Energy Association to coordinate the deployment and construction of geothermal plant that would employee thousands, even after construction is completed, to monitor output and maintenance of said plant. (Ghassemi, 2010) We have the capacity of producing over 35 to 2000 Gigawatts of power for the United States. This potential for low energy cost would allow the United States to compete in the manufacturing sector. (Rybach, retrieved 2009-05-09)
Areas for the power production of geothermal energy has been thoroughly mapped to determine the appropriate locations in the Imperial Valley, Canby, the geysers, and Yellowstone park, which is the world’s large volcano and source of geothermal and magma power.
The planning of these projects would take methodical efforts due to the scope and scale of such endeavors. If there is too much management, decisions made would take too long to implement. Speed of implementation is critical to the success of getting people to work to create this phase of energy production and the elimination of natural gas power plants.
d.      Tidal Power from the energy generated by waves and thermal differential of cold water versus warm water. The first tidal power station facility was built in France in 1966. It produces 240 megawatts, generated by 24 turbines. It is interesting how Canada, China, Russia, France, South Korea, United Kingdom, and South Korea have tidal power plants, but the United States doesn’t have one power station. Russia, United Kingdom, Philippines, India, England, and Wales are all proposing to build additional tidal power plants. The feasibility and viability of any energy project must be researched as to the profitability of deployment of any energy production facilities. (R.H. Charlier, 2009)
The production of tidal power through the harnessing of wave power will involve the creation of teams hired from the engineering, civil engineer, physics, and power generation fields. Fujita Research for example has already created horizontal and vertical axis tidal power turbines. (R.H. Charlier, 2009) pg. 20. We don’t realize that 70% of the earth is water and there is an incredible amount of energy generation potential in the oceans. This series of projects for infrastructure power integration will call about hundreds of people to be employed in the building, manning, and maintenance of the power facilities. OTEC plants would be analogist to underwater hydro-electric power plants, without the impacts on the land environment that hydro-electric power generation power plants currently have on the landscape. The Golden Gate Bridge is an ideal area for tidal power due the massive amounts of water that flow through the area of the Golden Gate Bridge from the ocean into the Bay Area. There has been extensive tidal and harmonic analysis of the idea locations to locate tidal generation plants along the West Coast and East Coast of the United States and the Gulf States. China is proposing over 128 tidal plants to be built; their project management philosophy is continual growth and expansion, never stopping, ever changing economy.
Effective communications is essential to integrate the tidal power, solar power into the national power transmission grid. We shall have school millions of people for these new energy production fields. As we make the transition from an agriculture to industrial economy as occurred in the 1930’s and 1940’s, we are once again making a transition from an industrial or manufacturing based economy to a technological and scientifically based economy. This time we didn’t focus on training through the public and university school system to prepare the millions of people who need training in the computer, science, and technology fields. Decisions for expansion must be in concert with all the stakeholders and those with the technological skills, communications, and organizational skills to make these projects successful.
The electrical or power grid is a vast, interconnecting network for delivering electricity from suppliers to consumers. (Kaplan, 2009) There is the electricity generation, from hydro-electric, solar, geothermal, tidal, coal, natural gas, biomass, wind, and nuclear power. Then the power has to be transported from its source to the electricity distribution substation which steps down the electricity to be sent to the homes and businesses in the various cities around the United States.
B.     Electrical Power Grid Distribution Project
The electrical power distribution system is almost a hundred years old, and in desperate need of maintenance and upgrading. The development of upgrade projects will be structured based upon areas of the United States with the highest degree of growth, and oldest power lines in need of replacement. Hiring and training of power distribution management will take years to accomplish. The hiring of workers and project managers to implement this plan will involve the input of every major city and state in the country.  By upgrading and integrating all the power grids we can insure no more power failures, power outages, or brown outs during the hottest days of the summer, or the coldest days in the winter time. Effective leadership skills in the development and implementation of this phase of the national infrastructure plan will help reduce the cost to all Americans and American business’s for lower energy costs for domestic production of goods, and farming energy costs to be competitive with the global manufacturing network. We produce so much in manufacturing and energy production, but haven’t improved our water, waste, and garbage management system.

C.     Water , Waste, and Garbage Treatment Management Job Generation
a.       Through the expansion and rebuilding of our water treatment plants in those cities that have had the highest growth over the last 30 years. We have neglected their maintenance, with that the use of chroamine, which is ammonia and chlorine to purify our water supply is strained to the breaking limit. Many of the cities that process our waste water have to dump a large portion of it into the ocean during a rainstorm due to the mismanagement of the water treatment system. Civil and chemical engineers would be hired to formulate a plan in coordination with all city leaders to establish the top cities that need water treatment expansion. Team leaders of each city would coordinate their efforts for the need of ordered materials to replace and expand current fresh water supplies coming from a wide variety of sources to meet the ever growing American need for fresh, clean water and its equivalent need in waste treatment.
b.      Repair and replacements of all water and waste treatment pipes nationally that have the highest degree of neglect and potential for breakage and failure during a hurricane, heavy rain storm, and in areas of larges population. The manufacturing and development of all the piping needed to replacing our aging national pipeline network will be an ominous task taking the efforts and expertise of thousands of workers. Hiring the type of worker that worked on the Alaskan pipeline and training the thousands of needed pipeline workers needed to dig up and replace the hundred year old pipes in such areas as Boston, New York, San Francisco, Los Angeles, Miami, Chicago, and other large cities.



2.      De-Salination Plant Construction
a.       Examine the need for additional water reservoirs for free water for every major city in the United States. A map of potential water reservoirs needs to be drawn up and then constructed in areas where there is the greatest need until de-Salination plants come online. (Schorr, 2011) There are many studies project managers can draw upon relative to what type of de-Salination plants should be constructed around the United States.
b.      The applications of electro dialysis technology are an essential component of demineralization of brackish salt water during the production of fresh water.
c.       Map the locations for De-Salination Plants in the United States to generate fresh water for every major city in the United States. From the deployment of De-Salination and water treatment plants from the Great Lakes, East Coast, West Coast, and the Gulf States. (Schorr, 2011) By integrating wind, solar, geothermal, and nuclear power to generate the electricity needed for all the new water desalination plants, this would appease the environmental need of using environmentally friendly, renewable energy to generate fresh water for every man, woman, and child in the United States, with excess to be exported to other countries. China is currently developing massive number of de-Salination plants for the ever increasing masses in China.  Small decentralized water treatment plants will be connected to wind, solar, and geothermal plants near each de-Salination plant established along the West Coast, East Coast, and Gulf Coast. The cost of each de-Salination plant is $110 million, not including the infrastructure integration into the national energy grid. The creation of solar desalination plants would utilize southern California, eastern Texas Coasts, Florida, and all the coastal areas of East Coast in the summer months, due to their abundance in solar energy and southern proximity to the oceans. The project managers for de-Salination plant deployment would have to make sure that this new fresh water would reach all the farming areas and cities of the United States. This would require the construction of pumping stations and electrical grid integration as the water has to be pumped like electricity to all of the necessary area of the United States, North, South, East, and West. The system has to be balanced with computer and human monitoring to insure that when there are rain storms, hurricanes, and snow storms that the water grid can handle the entire sewer run off that would normally be directed to a water treatment plant.
d.      The current system allows far too many flooded cities during hurricanes, rain, and snow storms. The lack of proper water management system costs this countries billions of dollars every year in the destruction of homes, business’s, and lost productivity, due to the inability to remove large amounts of rain from rural, and city areas in the time of tropical storms, and hurricanes.
e.       A National Aqueduct system to transport water between all areas of the United States shall be implementing to expand and integrate all of the areas of the United States with the drought stricken areas that would get water from areas of floods and vice-versa. Computer systems to analyze the water needs of the nation, areas that need less water in the winter and more water in the summer. This would be integrated into the water treatment, de-Salination, and fresh water system to create a balanced water system, to be managed by system level managers, engineers, civil engineers, and a multi-level national tiered system. Effective communications between all departments of the national infrastructure plan would implement all of the above power, sewage, and water needs of the national in a computerized network, manned by thousands of people to monitor the fluxuations in weather as it influences the national power, and water grid.
Effective project management on such as massive scale and be accomplished with the correct balance of communications skills, organizational management skills, team-building skills, leadership skills, coping skills which will require flexibility, creativity, patience, and persistence. The greatest need is the balance of superior technological skills of people with the appropriate experience, and project knowledge to make each facet of this project a reality. If there is the proper amount of planning, organizing, staffing, with an effective work breakdown structure for all the phases of each project will insure minimal project delays when realistic schedules and deadlines are made for each infrastructure project. When a critical path method is implemented with the right amount of cost value, peer assessment for feedback at all stages of these projects, it will insure and minimize challenges that will be encountered in every step of the projects. Evaluation, continual improvement, and quality management will help to insure quality project competition to insure minimal redesign, maintenance and down time.  If we can minimize the political elements of these projects and implement them as necessary we can insure millions of people long term employment that will repair and rebuild the foundation of the infrastructure of the United States. This will insure decades of growth and prosperity for this nation.





References

Alison Holm, L. B. (2010 May, Update May 2010, p. 7.). Geothermal Energy: International Market Update May 2010, p. 7. Geothermal Energy Association.
Anonymous. (Mar 27, 2006.). Move over solar and wind: Tidal power on horizon. Daily Commercial News and Construction Record, pp. Vol. 79, Iss. 60; pg. 4.
Anonymous. (2008). Best Practices for Working in a Virtual Team Environment. Library Technology Reports, pp. 44(1), 28-31.
Bertani, R., & Thain, I. (retrieved 2009-05-13, (July 2002)). Geothermal Power Generating Plant CO2 Emission Survey . IGA News (International Geothermal Association), pp. (49): 1–3, .
Fridleifsson, ,. I., Bertani, R., Huenges, E., Lund, J. W., Ragnarsson, A., & Rybach, L. (n.d.). The possible role and contribution of geothermal energy to the mitigation of climate change. Luebeck, Germany, pp. 59–80, retrieved 2009-04-06.
Ghassemi, A. (2010). Geothermal Energy: Renewable Energy and the Environment. New Mexico State University.
Kaplan, S. M. (2009). Smart Grid. Electrical Power Transmission: Background and Policy Issues. The Capital.Net, Government Series., pp. Pp. 1-42.
Lipnack, J. &. (1999). Virtual teams: The new way to work. Strategy & Leadership, pp. 27(1), 14-19.
Nedelko, Z. (2008). The Role and Importance of Groupware for Teamwork. The Business Review, pp. 10(1), 211-218.
R.H. Charlier, C. (2009). Ocean Energy: Tide and Tidal Power. Belgium, Boca Raron, Florida: Springer.
Rybach, L. (retrieved 2009-05-09, (September 2007)). Geothermal Sustainability. Geo-Heat Centre Quarterly Bulletin, pp. Klamath Falls, Oregon: Oregon Institute of Technology) 28 (3): 2–7, ISSN 0276-1084, .
Schorr, M. (2011). Desalination, Trends and Technologies. India: Intechweb.org.
Smith, K. A. (2004). Teamwork and project management. New York: McGraw-Hill.
Thompson, L. A. (2009, March). Leadership Model for Professionals. Strategic Finance, pp. 90(9), 25.
US Department of Energy Geothermal Technologies Program. May 2010. (. (n.d.). Retrieved from http://apps1.eere.energy.gov/geothermal/projects/projects.cfm/ProjectID=192



Starbuck Analysis



            Starbucks has positioned itself as the global leader in premium coffee for America and many countries around the world. From its beginnings in Seattle, Washington in 1971 at Pike Place Market in Seattle; the founders Jerry Baldwin, Gordon Bowker, and Zev Siegal have taken the concept of a French coffee shop and grown into a world phenomenon. There are over 17,000 Starbucks stores in the world in fifty-seven countries.  Starbucks has successfully marketed high-end drip brewed hot coffee, espresso-base hot drinks, salads, cold sandwiches, Panini, pastries, and various other products.
Starbucks faces a strategic inflection point as the changes in the global economy impact Starbucks and its customer values and preferences around the world. Its future is dependent on how the top management mobilizes to deal with the downturn in the economy. Strategy for Starbucks with its business strategy must deal with the wide variety of external and internal environments. For the strategic goal with a sustained competitive advantage (SCA) to succeed with Starbucks must take into consideration of the natural parity for Starbucks to maintain its competitive edge with other competitors such as various restaurants and fast food restaurants that serve coffee to its customers.  Starbucks can regain its industry’s edge by restructuring its stores to temporarily lower the prices of their goods over the next three years. Starbucks must continuously reposition and repositioning itself to fend off any competition by competitors.
Market assessment of the current situation with Starbucks economic situation demands they alter their high-end coffee prices. They should concentrate their forces on developing new developing markets in other countries to offset the decline in sales in the United States.
If they redeploy their assets into new potential markets they will be able to hedge against downturns domestically and take a robust route to open new stores overseas. I think that Starbucks is delaying the expansion into foreign markets until they gain clarity of where the world economy is headed over the next few years. Starbucks (SBUX) reports a 13 center per share on revenues of $2.58 billion. They have earned over $.10 a share with its 3% rise from a year ago. They earned 1 cent per share after restructuring charges such as store closures. (Starbucks will restructure and rise once again, 2008). It has closed 600 stores in 2008 to deal with the recession. Starbucks has been facing increased competition from Dunkin Donuts and McDonalds by taking a percentage of the coffee “pie”.
Starbucks with its large organization under the direction of Howard Schultz is striving to restore financial health to Starbucks while maintaining its unique atmosphere that has made it a world leader in serving specialty coffee. (Ostdick) Starbucks with its catering to the middle and upper class has created a permanent presence in America. Their rationale for providing the best coffee has eluded such companies as Denny’s’, McDonalds, and all fast food restaurants until recently. The planning and improvising of Starbucks at its inception has taken the country by storm.
Today, Starbucks has with Schultz at the helm as CEO treats employees better than most companies today. It has an enhanced 401(k), keep health care and create tuition reimbursements, and maintain their ethics and courteous value of a company that has a performance measurement unmatched today. It has taken Porter five force analysis to heart in its approach to dealing with competition.
1.1 Threat of new competition –Starbucks continues to treat the competition head on by providing its patrons with a comfortable and professional atmosphere for its patrons. Many other retailers such as McDonalds and Denny’s’ don’t quite get why a great environment to drink coffee is important.
    1.2 Threat of substitute products or services – Starbucks handpicks its coffee beans and is very discriminating in what coffee beans are allowed to become coffee for their stores. The “knockoffs” still think they can provide sub-standard coffee at inflated prices.  There have been numerous lawsuits with companies trying to use Starbucks’ logo without its permission. Schultz as CEO doesn’t take copyright infringement of its products or services lightly. There are many fulltime lawyers at Starbucks payroll to protect its global interests.
    1.3 Bargaining power of customers (buyers) – Starbucks deals with its customers in a professional and casual atmosphere. They don’t price their coffee out of the realm of true coffee lovers. By not price gouging its customers, people realize that Starbucks is the place to get their morning coffee. In today’s fast paced world people don’t take the time to make a pot of coffee in the morning, due to their hectic and busy lifestyles.
    1.4 Bargaining power of suppliers – Starbucks pays its vendors good prices for its coffee beans internationally. It has online stores and sells everything you can imagine.
    1.5 Intensity of competitive rivalry – It rivalry with Dunkin Donuts is good for consumers. You never want only one company supplying a preferred specialty good such as coffee. Starbucks will be able to demand any prices for their products, within reason. (Mike, 2010).  The rivalry of Starbucks vs. Dunkin Donuts will improve the quality of customers support and lower prices for all parties concerned. No one would ever think of paying $5.00 for a cup of coffee. Starbucks has turned from a fan based phenomena to a daily routine for many people. During this recession many people have cutout or cutback their consumption of coffee in favor of making a pot of coffee in the morning like many millions of Americans have done for centuries. People like the atmosphere of the stores of Starbucks that Schultz has envisioned.
In the course of an external and internal analysis the five forces (5F) in the industry comes into play. There are suppliers, customers, competitors, new entrants, and substitutes. We have to consider the macro environmental forces (MF), stakeholder analysis (SA) which comes to
EA=5d+MF+SA. These forces are often opposed to each other in an attempt to disrupt the industrial organizational economics (IO) of such companies as Starbucks. I have seen many companies over the years become complacent such as Eveready Batteries who didn’t think that advertisement was important. Then Duracell came along with their aggressive marketing campaign and Eveready lost a substantial market share as a result. If Starbucks becomes complacent another competitor could come along and take their “thunder”. Nothing lasts forever, as the culture changes.
            The components of the external environment involve Starbucks’ interfacing the government, national, and international economics. The technology, social, demography, energy, and natural environment are dynamics forces that Starbucks has to contend with in the 21st century. By utilizing its computerized inventory control system it can efficiently keep track of its entire incoming and outgoing sale of coffee beans, Starbucks can efficiently maintain its cost controls for domestic importation and exportation of all its products.
The demography of Starbucks has mandated that it adapt its stores in each of the countries that it opens. Starbucks researches the customs and sociology of every country that Starbuck goes into to meet the economic and social requirements to be successful.  As the company expands it has to expand its organizational structure to contend with its international growth. There are vice-presidents of Starbucks for each its international global operations, divisional, and regional managers along with store manager to overseas each individual store operations. (Marcus, 2011)
            To keep its cooperate image it has to listen to its stakeholders who have a firm commitment for growth to insure that the stakeholders know Starbucks continues to provide high-quality goods and services to its customers. There is an unfortunate side to this in that even though they continue to make profits every year. The stakeholders always want more, more profits, higher sales, and more volume, which translates to inflation of prices as the cost of goods goes up every year. Third-world countries increase their standard of living as the profits from the sales of coffee beans increases the wages of the workers, the cost of shipping, and all other associated costs. There is always a darker side to any company that it is highly profitable. (Schultz, 2010) Kraft and Starbucks has had a fall out due to Starbucks saying that they failed to market its brands of products. Starbucks fails to understand that Kraft has to support many other products besides Starbucks. Kraft has to support Folgers with a 28% market share. Starbucks is starting to realize that Americans are coming back to reality and tightening their money belts as this depression/recession continues. Starbucks management is persistent and has decided to open its own coffee grocery to compete head to head with Folgers and Maxwell House. (Schultz, 2010)
Starbucks doesn’t understand that many Americans will buy the best coffee for the dollar. Most Americans can’t afford to regularly buy Starbucks high end coffee. I know many people that have cut out and reduced their Starbucks intake. It is alike to stores like Niemen Marcus, Saks Fifth Avenue, Bloomingdales, and Macys who take in over $52.4 billion a year, upset when their profits slide during this depression. Starbucks is not only catering to the high-tech workers, Congress, lawyers, and doctors, but also to the average middle class worker. When the economy is down the high end indulgences are the first thing on the list of things to cutback.
Starbucks as it deals with other countries in its international coffee chain has had its controversies with countries such as Ethiopia. There are political ramifications whenever any corporation enters into a foreign country. Starbucks thinks that Ethiopia would conduct trademark violations along with other countries Starbucks hasn’t entered. But, Starbucks is trying to railroad Ethiopia by only paying the coffee farmers 24 cents a pound while charging $3.60 a pound, which is a 1500% markup. I think Starbucks is used to getting what it wants and is willing to crush its competition in any way it can.
In America, power corrupts and absolute power corrupts absolutely. It is only a matter of time that all the countries in the world will realize that every country in the “third-world” countries will eventually make the same wages as all other countries as their respective economies grows, and its educational literacy system, and infrastructure improves. The quality of life for everyone, as it improves will motivate people to demand higher wages, and better living conditions.
We are on one planet in a global community. As world Wikenomics and Macrowikenomics touches everyone on the planet, the internet, and global collaboration is changing the global marketing environment. Starbucks and most large corporations have turned to the internet for marketing, sales, and advertising of their products. Advertising that was dominant in television and radio has shifted to the internet and websites to promote all goods including Starbucks coffees. Some people blame Starbucks for the increase of coffee prices. I think that is partially true, because farmers think that if consumers will pay more for Starbucks coffee beans then they will pay more for all other coffees.
The board of directors for Starbucks has dealt with the closure of stores due to the decline of sales in the United States markets. The unfortunate backlash is akin to HP’s policy of never having a layoff and offering employees less hours instead of closures. The reserves of funds should have been used during the hard times as a saving account for a rainy day instead of closing stores just to appease the stockholders. The stock market is like a double edged blade, there are those that make a great deal of money with majority losing money to the rich due to the speculation nature of the stock market. Many corporations including Starbucks are blinded by the decision to do what is best for the people or the stakeholders in the corporation.
Google would have been a better choice as a company to review its growth and how it treats its employees. It is having fantastic growth is due to its sharing its profits with all its employees by respecting its employees, giving them free lunches, great benefit plans no matter what, allowing employees to work their own hours, working outside, and encouraged to “thinking outside of the box.” Starbucks has been overanalyzed from my research of hundreds of hits of too many online schools doing research of Starbucks success.
Starbucks was a great company, but today corporate greed has blinded it to the truth that Starbucks was a fad during the 1990’s-2005. Know like third-world countries, other companies are taking an increased share every year of Starbucks market due to imitation and innovation at all restaurants, coffee shops, internet cafes, and eventually all fast food restaurants. There are growing pains for any large corporation, some make it, and others fail to cope with global expansion. Time will tell whether Starbucks will survive the changes in the world in one hundred years. We shall see how successful their long term business plan with succeed. Today, millions of Americans are making 50% less in buying power than they did ten years ago. (www.usinflationcalculator.com)
401(k) plans and home equity is gone from most Americans who now have to work past retirement because our Social Security system is a failure and most companies don’t offer the same retirement matching plans of the 1980’s. Higher medical, dental, and other higher insurance rates, and higher gasoline prices, due to our addition of oil, have impacted all Americans, and corporations. Insurance companies are destroying corporate America. They have impacted the profit margin of all major and small corporations with higher insurance premiums due to de-regulation of insurance companies, due to insurance companies and their lobbying of Congress over the decades. If we spent that $5 trillion on infrastructure rebuilding of America we could easily have competed with other countries, with import tariffs. The lower cost of electricity from solar, geothermal, tidal power, and low cost water from more de-Salination plants, low cost food more modernizing centuries old farming techniques around the world would help us all due to the integration of science, technology, and business into the management strategy model.
Starbucks and the fortune five-hundred companies need to reinvest in all of its employees educational and developmental growth and progress in so much as our public school system has failed due to lack of federal funding. Corporation need to increasingly sponsor educational reimbursement programs for their employees to better serve the collective evolution of our society. The more literate that people of a nation are, the more they can contribute. The downside of this is that people as they become more educated increasingly question the judgment of our corporations, and elected officials in their effectiveness to govern us through this difficult time of global manufacturing, and global expansionism.
As China continues with its expansionistic philosophy, Starbucks, and many other corporations will see the stealing of their proprietary inventions, products, and resources to make high-technology goods. When dealing with management strategy in today’s global market we have to be aware of thousands of facts and historical statistics to plan intelligently for our future. The blending of business knowledge with scientific and technological knowledge is a critical problem I see with all online universities. I am an amateur scientist who has spent forty years studying all areas of science, and technology, from genetics, biology, chemistry, mechanical, electrical, mechanical, civil engineering, bio-engineering, chemical engineering, biochemistry, medicine, geology, astrophysics, psychology, and philosophy.  Harvard, John Hopkins University, Yale, and M.I.T. have become aware of this fact that I have blogged about for years. There has to be a balance of science, technology, and business knowledge for the successful CEO and project manager of tomorrow. The failure of affordable degree programs today in business, marketing, and finance is due to the lack of achieving a balance of learning enough about all subjects of science, technology, and business to make well informed decisions for planning the future of corporations in the world coupled with corporations contributing to sponsor the full cost of these programs to increase the assets of their companies known as people. Without well educated people in all areas, who are going to create the new innovations for business tomorrow? A new renaissance of learning and affordable education must be encouraged by increasing the priority in quality education starting in grade school, throughout everyone’s life to help build a better future for everyone where ignorance and financial irresponsibility will be replaced by people able to make educated and intelligent decisions for every day in their lives and to improve the quality of America and the world in general.
Even a corporation such as Starbucks will benefit with a higher percentage of employees.

Works Cited

Starbucks will restructure and rise once again. (2008, Nov 11). Retrieved 1 16, 2012, from Seeking Alpha: http://seekingalpha.com/article/105330-starbucks-will-restructure-and-rise-once-again
Anonymous. (n.d.). Starbucks. Retrieved from Wikepedia: http://en.wikipedia.org/wiki/Starbucks
Ekosso, R. (2012). Starbucks and Ethiopian Coffee: The Bitter Taste of Exploitation. Retrieved from The New Block Magazine: http://www.thenewblackmagazine.com/view.aspx?index=488
Freeman, J. &. (1984). The ecological analysis of business strategy. California Management Review, pp. 26(3), 73. .
Marcus, A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129.
Mike, B. (2010, Oct 10). The Ultimate Rivalry: Starbucks vs. Dunkin’ Donuts. Retrieved 1 16, 12, from The Bookshelf: http://blog.bookrenter.com/2010/10/the-ultimate-rivalry-starbucks-vs-dunkin-donuts/
Ostdick, J. H. (n.d.). Rekindling the Heart & Soul of Starbucks. Retrieved 1 16, 2012, from Success Magazine: http://www.successmagazine.com/rekindling-the-heart-soul-of-starbucks/PARAMS/article/1272/channel/22
Schultz, E. (2010, 12 08). Kraft-Starbucks Split Could Spawn Bitter Grocery Rivalry. Retrieved 1 16, 12, from Advertising Age: http://adage.com/article/news/kraft-starbucks-split-spawn-bitter-grocery-rivalry/147559/
Smith, K. A. (2004). Teamwork and project management. New York: McGraw-Hill.












    


Corporate Communications Impact



     The impact of communications technology has reshaped how business is done in the world today. You can communicate almost instantly with anyone in the world. The internet with email communications, and video conferencing are amongst the new tools of the corporate world. Individuals and corporations have to cope with the flood of information from all corners of the world in developing a truly global market place. The internet and fiber optic communication have greatly sped up communications between all corporations around the world. The impact on global corporations has been instant communications with any group organization anywhere in the world. Changes to the development of a product can now be instantly relaying half way across the world.  Collaboration and net meetings are a commonplace occurrence between divisions to better coordinate group efforts.
Less than a hundred years ago, communication in a company by international means took days to reach all of the offices nationwide. Today, the impact of technology has increased the flow of functional message between organizations. Communication networks, communications load, and message directions are handled by high speed routers, computers and fiber optic cables around the world.
     The dynamics of this new communications system has greatly reduced the time to relay instructions to all the facets of a global corporation. An example of company communications worldwide is The Ajax Company in Kansas that makes brakes and wants to make design changes. They simply email the pdf file of the new drawing to their manufacturing plant in Korea instantly. The time to change drawings revisions due to faster communications between manufacturer and corporate has reduced the time to implement changes in any design.
There are new (PDMS) Process Documentation Management Systems today that have greatly streamlined the engineering design process. The communications throughput or transforming and changing input information for internal organizational use in an engineering organization can now interface all departments in a company’s organization. Quality control for the product and design now interfaces with people in sales, manufacturing, marketing, and engineering.
When I finish a design for a company; throughput communications interfaces with document control. I compiled the bill of materials and design drawing who then forward this information to manufacturing through a communications output to vendors who will bid and make the parts necessary for the project. The impact of technology has made change functions in organizations speed up problem solving. Emailing the drawings to vendors and other engineers, I can get instant feedback for new ideas and information to make the necessary changes to improve the product before production.
            It is essential to have good communications networks in any engineering organization. We have fast turnaround with receiving inputs from everyone including: manufacturing, quality control, and vendors of electronic components for the parts. The communications network between supervisors, managers, and employees are similar to the electronics of a network. There are various nodes between all of the groups and organizations with ip addresses.
            Effective communications channels, face-to-face meeting in a group setting helps to improve the quality of the product with manufacturing. Receiving input from personnel from all departments addresses all of the issues that must be complied to meet the vendor’s requirements.
            When I worked at semi-conductor company, we had weekly staff meetings to go over design changes for a project I was working on. I would put together weekly power point presentations to show the design review group the progress on the project. I would address each aspect of the changes to the wafer processing tool and get feedback of approval or recommended changes to the design concept. I would produce jpeg files from my Pro/Engineer CAD design system and incorporate these ideas into periodical emails to the various people involved in the project. I would get immediate feedback as to whether to pursue this design or try another approach to meet the demands of the group. Message directions in the group for this project went horizontal to all involved engineers and up to division management. In any high paced design environment, the communications load of changing requirements can be a daunting task. We would have to interface with electronics vendors, accessory vendors, machine shops, and suppliers.
            There has to be a structure and organization when dealing with a large scale project that requires communications interfacing with many people. There can be daily changes to the designs that are being worked. Communication feedback between the design team is important due to the potential impact on a project they are working on that might interface with my team’s project. When I present ideas for change and what wording to use is an important component in socialization with the group.
            The role of social factors, when interfacing in a dynamic work group, is essential to getting your message across. Communication networks are effective when involved in peer group reviews. As illustrated in Blackwell Handbook of Social Psychology - Interpersonal Processes (2003), the author illustrates the importance of awareness that socialization is essential to interpersonal relationships in the work environment. One must be aware of structuration, “the production and reproduction of social systems”. There are complex formal and informal interactions when communicating with any group in an organization. Formal interactions are usually during weekly or daily staff meeting when people get together. Informal interactions are examples of how the people are doing today in a group. Sending a personal email to others in the group about an upcoming event in the group would be an informal communication.
            Communications is an essential part of our culture today. I share our ideas and thoughts of how to get things done by various methods of interactions. In the meaning-center approach at an engineering company, I have to communicate to organize, decision making and influence the process of creating new products. Everyone in the group has a different perspective on how to get things done. The diversity of backgrounds in a group thorough emerging perspectives is one way to approach a problem with a design or method for manufacturing.
            Sending emails, drawings, PowerPoint and Excel spreadsheets to the different members of the group will yield many different responses on how to address the problem at hand. The communication network is helpful in coming up with a synergy of the best potential solutions to a design or manufacturing problem.
            Global communication has enabled scientists and management to be instantly in touch with each other. When dealing in global collaboration, cultural differences have been bridged to some degree by the common use of computers and email systems. The transmission of a manager’s power strategies can now be an instant global effort.
The influence and power through global cultures can be manifested by this new powerful communications influences via the internet and net meetings. In the past, a manager or CEO of a company had to fly to another country to have meetings with staff members in foreign organizations. John Carlson, in Academy of Management Journal, illustrates that “the dimensions of global cultures: power distance, institutional collectivism, in-group collectivism, amongst others, is being bridged by this international collaborative effort”. By utilizing channel expansion theory the corporate group can utilize the media to give new global perspectives for social influence and dynamics change to achieve a richness of perceptions on how to conduct business on a global level. Media-use knowledge bases improve the communications channel between all of those in the corporate environment. The social climate today in businesses is for changes to occur quickly to enhance an organization’s productivity. Today’s economic environment has mandated channel expansion to better experience each other with communication co participants. Knowledge bases in a global communication environment are essential to a corporate survival.
In engineering, one must be able to find information on the internet knowledge bases anything on anything relating to the project. I am from the Dewy Decimal generation, whereby, I had to look up books at the library using that system. One of the most important things to know today in knowledge-generating strategies is where to find information relevant to the task at hand and the reliability of that information. Since the baby boomers generation has used computers from their inceptions, I have grown up with the incredible information gathering and creative potential of computers and the internet. Knowledge building experiences has been the core of most successful companies. Collaboration on projects is not done on an international level. People are instantly linked and communicating on a global level.
When you have a strong knowledge-base, you can interface with people from different information channels to quickly gather the information necessary for the organizational needs in the course of a project. The larger the knowledge base that one has the richer of a diversity of knowledge and information that is available for almost any task in an organization of a corporation.
Projects I have worked on over the years has incorporated systems theory due to the need of subsets made up of human resources, information technology, document control, engineering, marketing, sales, and manufacturing. There is a richness of dynamic equilibrium in this open system with all of the inputs, throughput and outputs between all of the organizations necessary to produce a product. Knowledge-based communications is essential to gather product information, competition of competitors, component information going into the product, sale forecasts for the product, materials information, and cost analysis for projected sales plan of the designed product. There are various dynamics elements necessary to create a product and get it to the market place. Having up to date computer equipment and software are essential to be competitive in today’s world. I have worked at many contract jobs over the last twenty years and seen many of them go bankrupt because they did not invest in current technology to be competitive in the world market place.
All areas in the dissemination and processing of technology in communication interfacing are important in the world market. Processing of information from various sources can be overwhelming. One has to develop methods of filtering the influx of communication information from the various channels in the organization. There is such an information overload today that people have troubles dealing with the incredible influx of information today. According to U.S. Newswire, Apr 22, 2009, there is a twelve percent of time lost due to information overload. Employees spend two hours a day reading emails, some of which may be important. “The overload of corporate information, there has been a loss in the ability to make decisions, process information, and prioritize tasks.” “This information overload has cost the U.S. economy $900 billion per year in lower productivity.” The government has so much information to process from all facets of society it takes seemly forever for decisions to be made. Alvin Toffler in “Future Shock” wrote. “We have a functional flaw in communications overload in our governments and corporations on how to deal with global communication assimilation of information.”
Our society is undergoing a dramatic change as we approach a super-industrial society. There has been such an accelerate rate of technological and social changes. People feel stressed out at work and home due to this new environment. The incidences of nervous breakdowns are due to information overload in society.
The environmental stimulus in today’s communications between companies and people is too much for many to process. Toffler wrote, “And rather than creating societies based on mass production, mass education, mass media, and weapons of mass destruction, the new technologies had a reverse impact, opening up opportunities for what we called demassification.”  According to “Fundamentals of Organizational Communication”, Motivation-Hygiene Theory emphasizes how “The various influences of both internal and external stimuli affect human behavior. Our environment, interpersonal relations, policies, work conditions and salaries.” Toffler and many other authors have illustrated the psychological impact of communication technology on the psychological well being of people in society.
Today, people over sixty are having problems with the integration of the use of computer technology for communications at the workplace. I have helped mentor many in that generation to not be afraid of this technology shock. It is overwhelming to that generation and many others of what we have created today. There must be a compromise of balance in the task issues that employees encounter in a day to day environment. The barriers to change in a corporation can be immense to overcome. Many large corporations have become complacent and prefer the status quo to change.     
Dayton and Henriksen stated, “Converging areas of research from the cognitive, social, and organizational sciences and the study of sociotechnical systems help to identify some of the underlying factors that serve to shape and sustain organizational silence.”
 Organizations often have an information deficit, an inadequate amount of knowledge; without the proper information, change will be difficult. A changing company must make a risk perception about the impact changes will make on the organization. Change by a group will bring about active and passive resistance in an effort to stop planned changes in an organization. If there is organizational trust, “concern for employees, identification, competence, openness and honesty”, then changes due to this trust will be easier to implement and be accepted by the group organization. Changes are essential to meet the increasing competitive world market.
Competition with moderation is important for corporations to survive the world climate. There is an impact to the emotional and physical health of the employees. I have seen too many engineers and managers work sixty hour work weeks to compete for a contract with a rival corporation, resulting in high blood pressure and other heart conditions due to overwork.
The United States is the most competitive country in the world. Americans compete on every personal and economic level. In a corporate environment comprise and accommodation is important to the overall health and well being of all those in this collaborative environments.
In conclusion, the impact of technology and communications on our society has increased the living standards for many people to the highest levels in history. How Americans handle and the changes in this communications explosion of information to people will determine corporate survival in the future.   
Adaptation in corporations is similar to adaptation in nature; to survive a species must change to have a future. Long term planning, education, respect of the employees needs and communication are essential to corporate survival in the United States and world in the 21st century.
References
Anonymous. Telecommunications Weekly. Atlanta: Aug 26, 2009. p. 131
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Kerm Henriksen, Elizabeth Dayton. Health Services Research. Chicago: Aug 2006. Vol. 41, Is. 4p2; p. 1539

Koch, John, Globe Staff. Boston Globe. Boston, Mass.: May 23, 1999. p. 8

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Toffler, Alvin, Future Shock, 1970
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